Live Event

Native Ads Mastery:
The Performance Marketer’s Guide to Dominating ODR in 2026.

Join us for an exclusive session where we share proven tactics top buyers use to test, optimize, and scale on Outbrain Direct Response (ODR) while maintaining consistent ROI.

CalendarFree Live Webinar

Native Ads Mastery:
The Performance Marketer’s Guide to Dominating ODR in 2026.

Join us for an exclusive session where we share proven tactics top buyers use to test, optimize, and scale on Outbrain Direct Response (ODR) while maintaining consistent ROI.

Date
DateFebruary 26, 2026
Time
Time11:00 AM EST
Duration
Duration60 Minutes
Speaker

Losid Berberi

CMO at TheOptimizer

Speaker

Veronika Breslaw

Senior Account Manager at Teads

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Webinar Agenda

Start

Welcome & Introduction

Meet your hosts from TheOptimizer and Outbrain Direct Response. Overview of what you'll learn today.

Strategy

Updates That Impact Your Performance

A quick breakdown of the latest platform updates and feature releases you should be aware of.

Strategy

Trending Verticals and Top Creatives

Get practical inspiration and clear next steps to plug into your testing pipeline.

Strategy

Testing and Bidding Strategies

We break down structures, budgets, and decision criteria behind a reliable testing system that works.

Growth

Post-Click Funnel Optimization

Get a clear framework for improving conversion rates by optimizing landers, flow, and messaging.

Action

Soft Conversions and Tracking

How to combine conversion data with supporting signals for better optimization and scaling.

Action

Advanced Campaign Scaling and Optimization

Get practical frameworks for vertical scaling, horizontal expansion, creative cycles, and optimization timing.

Q&A

Live Q&A Session

Get your questions answered live by our experts. No question is too basic or advanced!

What You'll Learn

Target

Precision Lead Targeting

Learn how to identify high-intent audiences and reduce wasted ad spend with laser-focused targeting.

Growth

Funnel Optimization

Discover the elements that turn landing pages into lead-generating machines with 30%+ conversion rates.

Speed

Campaign Automation

Automate bid management, budget allocation, and A/B testing to scale profitably 24/7.

Exclusive Attendee Perks

Call

Free Strategy Call

1-on-1 Brainstorm

Win a free personalized brainstorm call with our lead gen experts to review your campaigns.

Credit

Direct Access

ODR Account Manager

Direct access to an Outbrain Direct Response Account Manager to optimize your account and set you up for success.

Gift

Free Access

With Onboarding

Get 1-month free access to Landerlab, ClickFlare, and TheOptimizer with personalized onboarding.

Frequently Asked Questions

Who is this webinar for?

This webinar is perfect for media buyers, affiliate marketers, performance marketers, and business owners who want to generate more leads at a lower cost. Whether you're spending $100/day or $100,000/day, you'll learn actionable strategies.

Will there be a replay available?

Yes, all registered attendees will receive a replay link within 24 hours after the live session. However, the exclusive perks and giveaways are only available for live attendees!

What platforms will you cover?

We'll cover strategies that work on NewsBreak in combination with Landerlab, TheOptimizer and ClickFlare. The principles apply universally to lead generation campaigns and other ad networks like Facebook, Google, TikTok, and native advertising networks.

Is this webinar really free?

Yes! This webinar is 100% free. We're hosting it to share knowledge and introduce you to tools that can help your lead generation efforts. No credit card required.